It still doesn't have a ton to show off, but we are now at least getting a better picture of what upstart Adaia has in store for its first smartphone.

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Speaking with AllThingsD, CEO Heikki Sarajarvi (just one of a number of former Nokia workers at Adaia) explained that he was driven to create the company after destroying one too many smartphones while sailing.

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As for the hardware, Adaia says that it's partnered with BMW Group's DesignworksUSA on the industrial design, which is said to be inspired by a topographical map, while Elektrobit will be handling the inner bits.

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