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But if they also had the dedicated 'Lancia INTERACT TV' app on their smartphone an inaudible soundtrack from the TV would activate the device offering promotions related to the car.
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The new TV Sound On feature allows users to instantly activate the system's 1, 330-watt sound while muting the internal TV speaker with a single click of the remote control.
ENGADGET: Samsung introduces its CES audio hardware, claims a world first
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This means that advertisers can use mobile to activate other forms of media, such as TV and out-of-home, or it can be a key device to drive tune-in, product research, or immediate purchase.
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Shoppers will be able to activate subscriptions for cell phones, cable and satellite TV and XM satellite radio.
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Adding to the product's ease of use, users can activate the new AirtrackON function, which automatically powers on the soundbar when the TV is turned on, and allows users to control the HW-F750 with a TV remote control.
ENGADGET: Samsung introduces its CES audio hardware, claims a world first