Based in Australia, Billabong is a well-known manufacturer and retailer of action sports products.
Nike recently launched The Chosen, a new global campaign featuring action sports like surfing.
It goes wherever the action is, from action sports to team sports to weekend adventures.
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Moving from trade show to trade show enabled GoPro to develop a following among action sports enthusiasts.
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Semiao, then a midlevel programmer, saw how skateboarding and other action sports kept showing up in TVads.
But video is impractical in continuous-action sports like football, where officials must stop play to use it.
This would cause the Outdoor and Action Sports Coalition to become even larger as a percent of total sales.
This year we will deliver the most compelling action sports content to fans on more platforms than ever before.
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"The action sports retail landscape has definitely shifted, " says SIMA president Dough Palladini.
We need to be careful so that these sports stay great action sports and don't become dangerous killer sports.
Yet a visit to the magazine racks showed him "there was no Sports Illustrated for action sports, " he says.
This dramatically increases the success-rate when attempting to capture magazine cover quality photos during fast action sports and activities.
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Those efforts can result in awe-inspiring feats, but as action sports stars continually fly higher, so does the chance for disaster.
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When it comes to action sports, Rob Dyrdek is a household name.
One Bedrocket channel devoted to action sports, NetworkA, went live last month.
They quickly locked up bikini videos from Bennett Productions, skateboarding videos from Video Action Sports and a Big Brother-type reality show from Canada.
Nike launched in June a campaign for its new action sports line and has had the highest income this year since 2008.
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The product now is in 10 retail stores in California and also is available online at swell.com, a platform for action sports.
Pinault said the company identified action sports, which led to the 2011 acquisition in Volcom, and in the outdoors segment of the market.
He shuffles into a large airy room where a team of designers and marketers await with a new line of action sports apparel.
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They are a big reason why organizers have also expanded each tour stop into a sort of action sports festival, musical acts and all.
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Notably, the 2011 acquisition of Timberland pushed the Outdoor and Action Sports Coalition from 41.6% of total business in 2010 to 53.9% in 2012.
Industry-wide, apparel. sales at independent surf and skate shops are down 4.8% since last year, according to ActionWatch, an action sports market research firm.
Fast action sports and events are transformed to slow motion right on the LCD screen, letting the user capture once-in-a- lifetime moments with confidence.
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Maybe even worse than stunting the growth of action sports is that ESPN has now set a precedent that may lead toward future cancellations.
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Few action sports stars find themselves being marketed to mainstream consumers, and the ones who do are generally treated more like stuntmen than celebrities.
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When he had sold just 30% of the total shares, McClurg struck an endorsement deal with Pure Action Sports Worldwide, maker of Best kiteboarding gear.
Red Bull owns an MLS team, hosts action sports competitions around the world and funded the Red Bull Stratos jump from near-space last month.
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Started in 2005 by Alli Sports, which is a division of NBC Sports Group, the Dew Tour is among the most-watched action sports competitions each year.
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Best Trick events have helped the X Games become the premier brand of action sports competition, and their cancellation greatly hurts the future of those sports.
FORBES: ESPN Deals Major Blow To Action Sports With X Games Best Trick Cancellations
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