"Kids are a very important market for us, " says Will Souder , director of acquisition marketing for Sprint PCS (nyse: FON - news - people ).
"It's definitely something we think is going to explode over the next few years, " says Will Souder, director of acquisition marketing for Sprint (nyse: FON - news - people ).
This hire underscores the importance for customer acquisition and digital marketing in publishing.
With its 2010 acquisition of Aprimo for marketing automation it can deliver a very detailed view of a customer, he said.
About the guest interviewer: Dana Rosenberg is the Community Development Lead at HealthTap, where she is in charge of user acquisition and engagement, marketing, PR, and branding.
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Armed with over 20 years of experience across technology, internet and marketing sectors, Mr. Bradford joined Oracle in the company's acquisition of Vitrue, a leading social enterprise software and marketing platform.
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The increase is primarily related to marketing to drive new customer acquisition and new personnel to support expansion of our product assortment and order growth.
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The acquisition will likely fuel the spread and marketing of Zipcar, and lead to expansion by its main rivals, Hertz On Demand and Car2go.
In essence, Groupon is claiming that its massive expenditures on marketing and related customer-acquisition costs are a one-time thing, a side effect of creating an entirely new market.
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Beginning with the 2006 acquisition of Los Angeles-based interactive marketing agency O'Grady Meyers, the company snapped up half a dozen of these firms, organizing them under the umbrella of Meredith Xcelerated Marketing.
Coca-Cola reported a jump in revenue and profit for its first quarter, but at a slower pace than analysts expected, as factors like the earthquake in Japan and marketing expenses associated with its acquisition of the North American bottling operations of Coca-Cola Enterprises offset the results.
Another cent was lost due to the timing of marketing expenses for its CCE bottling acquisition.
Kristen Knouft, ICG's vice president of marketing, once overheard Guarino discussing an acquisition opportunity.
The Android camera app may already have a set of friendly filters, but it lacks the simplified sharing and marketing buzz of Facebook's recent acquisition.
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Sales, marketing, advertising and other customer-acquisition costs are lower, due to the longer duration of their relationships and their higher propensity to respond to offers or seek out additional products and services.
Running the operation is Patrick Brandt, a 30-year-old marketing executive Hall picked up in an early acquisition.
Attention to these sales, marketing, product direction and customer service issues will make this acquisition successful.
In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.
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Zhejiang Geely Holding Group acquisition of Volvo is an early step in building the image of Chinese automobiles and marketing to foreign buyers.
Today, it started to remedy that situation with the acquisition of Wildfire Interactive, which brands such as Virgin and Gilt Groupe manage their social-media marketing, from placing ads to managing fan pages.
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After all, in the spring of 1997, when Microsoft announced the acquisition, WebTV Networks was a two-year-old stripling of a startup with an oversized marketing budget, an aging demographic (25% over the age of 50) and a scant number of subscribers (less than 100, 000).
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