And good acting, as recognized by the Academy of Motion Pictures Arts and Sciences, does not always mean good box office.

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Tom Sherak, president of the Academy of Motion Pictures Arts and Sciences, is among the driving forces on the committee for the new museum.

BBC: Official press image of The Shard

Which is why Hollywood was all atwitter last Tuesday when the Academy of Motion Pictures Arts and Sciences failed to name the eligible producers on two of the 10 Best Picture nominees: The Hurt Locker and The Blind Side.

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When the Academy of Motion Pictures Arts and Sciences announced in June that this year there would be ten Best Picture nominees instead of five, many assumed it was a ploy to gain more viewers for the ailing telecast in March.

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Since 2008, the Academy of Motion Pictures Arts and Sciences has been playing with the formula for Best Picture in the hopes of getting more popular films nominated (and boosting viewership for the Oscar ceremony which last year was watched by fewer people than watched the Grammy Awards).

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