His friend was with them, and his mom was letting him order a Yoo-hoo -- why couldn't he have one, too?

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Amidor, a mother of three, was making her order at a pizza restaurant, when her son, Schoen, who was then around 4 years old, proceeded to have a fit because she wanted him to drink water with his meal and he wanted a Yoo-hoo.

CNN: Your healthiest fast food choices

Teddy should get together with Cruise's Yoo-hoo drinking lawyer in "A Few Good Men" and compare cheap scene-stealing notes.

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"The experiential learning is more valuable than the money at this point, " says Nicole Quesada, a McCombs student with a chemical-engineering background who is working on Yoo-hoo.

WSJ: Real Work for Future M.B.A.s

The students working for no pay in the spring and fall, though one will be a salaried intern this summer are taking over the brand completely to create Yoo-hoo's first major marketing push in more than four years.

WSJ: Real Work for Future M.B.A.s