For example, a search for "30 Rock, " the name of a popular TV series, will bring up a section called "Actor searches for 30 Rock" at the bottom of the search-results page.

WSJ: Google Gives Search a Refresh

After returning the taxi back to a friend and playing with being anonymous, Lee was back into his real life, starring in hugely popular South Korean TV series and making a name for himself in Hollywood.

CNN: Lee Byung-hun: Korea's leading man

It turns out that the origin of the phrase is hard to ascertain (note to Wiki), but it was popularized by a short lived tv series of the same name about innovative websites and online design that attempted to merge new and old media models.

FORBES: Mayor of a Small Town on the Wild Wild Web

"Star" names, who have already had a TV series or can perform in a 500-seat venue under their own name, are not eligible for the award.

BBC: Foster's Edinburgh Comedy award shortlist announced

In 2004 Cohen formed a company by the same name--to sell legal downloads of films and TV series from the libraries of MGM, Warner Bros.

FORBES: Magazine Article