Yet underneath it all I detect a yearning for a simpler approach.

BBC: An eye on simplicity

Michael Kitces, research director at Pinnacle Advisory Group, favors a simpler approach.

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We need a stronger and simpler approach to the process of making and implementing trade policy, and we'll be studying potential changes in that process in the next few weeks.

CNN: State of the Union Address

The Scottish government believes an independent Scotland could have a simpler, more straightforward approach to regulating public bodies and industries.

BBC: Scotland politics

Before I order a CT Scan that adds to the cumulative ionizing radiation the patient has accumulated and spend a large sum of money, I want to eliminate the possibility that it could be addressed with a simpler, less invasive approach.

FORBES: Connect

The approach offers a simpler, more scalable route to invisibility than prior approaches.

BBC: Invisibility cloaking benefits from crystal-clear idea

In demonstrating its approach, the company has chosen to work with a simpler organism than man, namely Helicobacter pylori, the bacterium that causes stomach ulcers.

ECONOMIST: Genomics

As water-based materials are better at stopping radiation than metal, the approach theoretically represents the best of all worlds with less bulk, a simpler life support system and maximum room for supplies.

ENGADGET

His approach, as he said in a recent interview with The Wall Street Journal, was much simpler.

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