Why take a simple concept like indexed investing and make it more complicated (and slightly more expensive)?
SmartRent is a simple concept that Wurcz admits is sometimes lost on Parisians for that matter, Europeans.
The key is keeping the bacteria happy in their little house, warm and well fed, a simple concept but hard to do.
This is a simple concept, but one which even many long-experienced asset protection planners often flub or can never get their minds around.
"It's a simple concept: Own a bunch of good companies and figure out their fair value, " says Stewart, head of his eponymous investment management firm W.P.
Airbnb was founded in 2008 with a simple concept: Connect people who have space to rent -- anything from an extra bedroom to a whole house -- with those who are looking for a place to stay.
It was a simple concept to understand.
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Instead Priory placed all his bets on a deceptively simple concept--convergence between the markets for gas and electricity.
Advertising was based on a simple funnel concept called the Hierarchy of Effects.
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Wood had a fairly simple concept from its inception: Offer an affordable, unobtrusive device that streams as much content as possible.
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To give one an idea of exactly how bizarre the application of a seemingly simple concept like sustainability has become, consider the proposed Oregon Sustainability Center in Portland.
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Again this is a fairly simple concept.
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Collins, who owns 85% of the company, was able to call on his earlier experience at PepsiCo and McDonald's (where he was a regional vice president) to create a simple franchising concept: bare-bones stores run by owners who live within an hour of the store.
And that's why part of our jobs package is actually -- it's a very simple concept: Hire people to weatherize homes that will save those homeowners' heating bills, or cooling bills, and at the same time put people back to work and train them in things like insulation and heating systems.
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Look, I think in many ways as these are complicated -- as the financial system is -- has a series of very complicated instruments, in many ways reform is simple in the premise of having it brought out of the dark and into the light, having the measure of transparency and regulation is a fairly simple concept in moving important reforms forward.
And, by the way, we want our sons in that, but we also want our daughters. (Applause.) I don't know if you were listening last night, but, see, we don't have to order up some binders -- (laughter) -- to find qualified, talented, driven young women to learn and teach and thrive and start businesses. (Applause.) And when these young women graduate, we should make a very simple concept the rule: Equal pay for equal work.
WHITEHOUSE: Remarks by the President at Ohio University, Athens, OH
It transformed a simple-sounding concept into one of the greatest films of 2010.
You do not have to be a pilot or airline executive to grasp the simple concept that the best time to fly is when a storm is not taking place.
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They may not even have a concept of a simple computer, let alone Google Glasses.
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Trying to keep to the concept of a simple return.
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Using a jailbroken iPhone and unidentified cable, the concept is simple and not-entirely new: Microsoft has something similar out for a while called Microsoft Surface, which Forbes got an early peak at a few years ago.
The concept is amazingly simple: A polymer scaffold is designed in the shape of, say, an individual's liver.
The economic concept of free trade is a simple one, though economists tend to confuse it with numbers.
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Again, the concept is simple: If a bunch of smart folks all like the same stock, then it's probably going to do well.
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