Oscar-winning documentary filmmaker Errol Morris directed the TV spots, which mark a sharp departure from the company's previous ad effort.

FORBES: Magazine Article

Mr. Sunstein, a friend of President-elect Barack Obama from their faculty days at the University of Chicago law school, will mark a sharp departure for the White House Office of Information and Regulatory Affairs.

WSJ: Obama's Regulatory Czar Likely to Set a New Tone

In a sharp departure from the FCC's traditionally broad and vague regulations, including its proposed net neutrality mandates, this new direction would tie the FCC's regulatory oversight over broadband Internet service providers (ISPs) to marketplace-based decisions regarding alleged competitive abuses that cause demonstrable consumer harm.

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This marked a sharp and alarming departure from existing preconceptions about who should die.

NPR: 'Republic of Suffering' Author Drew Gilpin Faust

Yet even Obama's Libya policy is not as sharp a departure from Bush's foreign policy as his Israel policy is.

CENTERFORSECURITYPOLICY: An Obama foreign policy

His signing comes a day after the club appointed Richard Agar as head coach following the departure of Peter Sharp.

BBC: Hull FC sign Aussie star Crocker