To me, on this side, your anger is a failure of perception, your sense of betrayal a sign of the unawakened heart.

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Perception, observation, knowledge, a sense of certainty and the quiet confidence that the work one is accomplishing is worthwhile in the broadest sense will be found present.

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It can give you a sense of control, of purpose, it can shake up your perception of time, offer the space to expand cultural horizons and allow the kind of relaxed break everyone needs to refuel.

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Most brands have a decent, but imperfect, sense of how they are perceived and how their marketing investments move that perception needle.

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