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Some MVP winners have been rewarded with new contracts and endorsement deals, but those riches are only available to a select few who manage to meet two key criteria.
FORBES: Super Bowl MVP Is Worth Millions (To Quarterbacks)
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"This is for power users who live in the cloud, " Senior Vice President of Chrome Sundar Pichai repeatedly told a select group of journalists at a low-key launch event in San Francisco.
CNN: Google unveils touchscreen laptop, the Chrome Pixel
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The CEO spearheads the strategy, helps select the structure, helps hire the key people, had a big impact on the culture, etc.
FORBES: The Fallacy of 'The Seven Habits of Spectacularly Unsuccessful Executives'
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In September he joined a select group of owners to try to hammer out a deal and reportedly could become a key broker if the NHL season is to be saved.
FORBES: The Most Important Billionaire In Canada
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In testimony before the US Senate Select Committee on Intelligence, FBI Director Louis Freeh said in January 1998 that without a key-recovery system, maintaining order would be impossible.
BBC: Security and law enforcement: the government view
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The lead plaintiff position is key in securities class-actions because it comes with the authority to select a lead counsel, a highly sought after role for law firms that almost always charge a percentage fee based on any recovery.
FORBES: The Prominent Philadelphia Businessman Working With Plaintiff Lawyers Against Big Banks