It inspired the kids that science can be fun and learning more about it can be quite a pleasurable experience.

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But for decades, airlines in America and elsewhere used carefully selected, perfectly groomed young women to persuade their mainly male customers that sitting in cramped aluminium tins for hours at a stretch was a pleasurable experience.

ECONOMIST: Flight attendants

What a pleasurable experience, that bookstore!

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"It is a much more pleasurable experience than they ever had before, " he said.

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If someone described to you an ancient civilization in which, every four years, at great expense, citizens convened to watch a carefully selected group perform a series of meticulously preset routines, and in which the watching was thought of not as a duty but as a hugely anticipated and unambiguously pleasurable experience, you would guess that, socially, this ritual was doing a lot of work.

NEWYORKER: Glory Days

Microsoft Points are a current staple of the Xbox Live experience, but almost no one would describe them as particularly pleasurable to use.

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We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience.

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