Suleiman has a keen eye and ear for the telling detail, but, like the acrobat he shows rehearsing in a Jerusalem parking lot, he is a master of sleight of hand: he constructs his film disingenuously around the politics that he omits.

NEWYORKER: Chronicle of a Disappearance

On the one hand DELL is a master of social media, a pioneer of new social media techniques - on the other it cannot influence its share price positively through social.

FORBES: Do You Believe Google or Microsoft, RIM or Nokia? An End of Year Reflection

We haven't heard much about them, but they're rumored to run Symbian OS. We're sure you're now looking down at your new Samsung Galaxy Nexus with disdain, but we bet you could hire a few master craftsmen to make your own hand-engraved dragon for around the same price to help alleviate the regret.

ENGADGET: Vertu rings in the Year of the Dragon by welcoming a trio of Signature luxury phones

In addition to being a master of the provocative statement, Mr Giddins is a dab hand at the deft biographical sketch.

ECONOMIST: Jazz books

Philippe Dufour stands high up in the watchmaking pantheon, not as a brand, but an independent master watchmaker--just himself, an assistant or two, and a few machine and hand tools that would be instantly recognizable to a watchmaker 200 years ago.

FORBES: Magazine Article