Many ads feature kids, like the recent Marriott International spots that show a young guest trying on, and misplacing, her father's shoes. (A Marriott employee comes to the rescue with a new pair.) Sometimes they deliver a dose of schmaltz, using music to great effect.

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Venter's Great Man act might frustrate those who like their science with a dose of modesty or circumspection.

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By itself, the absence of the 80-mg dose probably wouldn't have a great impact on Crestor's sales, Arnold wrote.

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Since the particulates travel great distances before they are washed out, even this small dose is not a function of distance from the power plant, but is randomized geographically.

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