What those features have in common is representing a response to customer preferences while being unique to the particular retailer that's offering them.
Over the last ten years there has been a sea change in customer preferences and their desire to be more in control.
Innovative CoolSense Technology combines advanced hardware and intelligent cooling software to pioneer a notebook that feels noticeably cooler and automatically adjusts cooling levels according to a customer's personal preferences.
ENGADGET: HP Wireless TV Connect streams 1080p video, hits Intel WiDi where it hurts
Now, each time a customer downloads an application, you learn a little more about her brand preferences, leisure interests or professional leanings.
In essence it means creating organisational alignment and agility around customer preferences is now possible at a lower price point.
FORBES: When Banks Use CRM Technology, Customer Service Improves
Alex Gregg, a waiter at Paola's on the Upper East Side who's waited tables for more than 40 years, says he's morphed into a tech whiz manning the sophisticated POS system, taking reservations on OpenTable, checking customer preferences on databases, even Googling patrons when he can't match a name to a face.
Linking different categories of information searches, websites logged, email, and other content back to the individual end-user obviously holds great appeal to Google as a mechanism for tailoring future services and advertisements to customer preferences.
FORBES: Information Gathering for the Google Age: Some Notes on the Stored Communications Act
It will retain the synergies that come from having a single view of the customer including knowledge about customer purchases, preferences, and ratings.
FORBES: Not So Qwik, Mister. Netflix Smartly Backtracks on Qwikster
The company created a business unit called Nike Digital Sport that, by linking all its digital efforts together, would create a singular customer experience that reflects, and even shapes, rapidly-evolving consumer preferences.
In the future, personal information like seat position, music settings and temperature preferences will be stored in a renter's profile and uploaded to any car the customer rents, '' Mr. Schneider said.
"Our traditional free-food model has served us well for many years, but we need to change to reflect today's market and customer preferences, " Jim Compton, executive vice president and chief marketing officer, said in a statement.
They guided the TrueVue team to follow a Customer Development process that begins with having one-on-one interviews with prospective customers to understand behaviors and preferences.
FORBES: How to Incubate A Media Business -- Appealing to an Audience
应用推荐