Successful marketers keep this in mind and maintain abroadperspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .
Only in this way it is possible to decide any policy intervention based on abroad and systemic perspective, even if this had to entail ring-fencing (see Barba Navaretti et al. 2009).
At the same time, when organizations needed leadership they looked for evidence of deep knowledge paired with abroad point of view and perspective leaders who could provide nimble thinking and breadth of vision, along with their particular area of specialty.