If they had a good day selling papers -- they had enough to give to their mammas, and then some -- Frank would stop with the other guys at the U.S. Restaurant, on Columbus: fried ham on French bread, a big sandwich for a dime.

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The Phils' third straight year in the playoffs and second straight in the World Series has raised their national profile, while making national names of top players like Ryan Howard (now a big Subway sandwich pitchman), Chase Utley and Jimmy Rollins.

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People will only drive so far for a sub sandwich, so in-filling existing markets was big, too.

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One section explores the International Big Mac, a montage highlighting slogans and images from the 100-plus countries where the sandwich is sold.

BBC: Search the