Before we join the rest of the sports media in a two-week all-you-can-eat prediction buffet ahead of the upcoming Super Bowl between the New England Patriots and New York Giants, we've allowed ourselves a moment to look back.
From today Three moves away from a world of data allowances, to give The One Plan customers all-you-can-eat data, challenging the limited offers and additional charges other operators levy on smartphone users.
Even I don't understand how much data I use on a daily basis so it's no surprise that having an all youcaneat worry-free data package is proving to be so popular with our customers.