Budweiser, a long-time Super Bowl advertiser, also told a continuing story in two of its ads.
In fact, as viewership declined for each of its broadcast rivals in the face of growing options this past season, CBS--home to juggernauts The Mentalist, NCIS and the CSI franchise--posted an 11% increase in total viewers, and a 3% gain in the advertiser-beloved 18- to 49-year-old demographic, according to Nielsen Media Research.
Broadcasters may then be unable to fund commitments to quality and diversity, and be forced to increase their output of low-budget, advertiser-friendly programming, resulting in a diminished range of free-to-air content.
It was under Sulzberger Sr. that the Times broadened its coverage of a number of advertiser-friendly lifestyle areas, such as home decor, weekend pursuits and sports.
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The announcement comes just a few weeks after AOL debuted an advertiser-oriented tech platform, known as a demand side platform, or DSP.
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Garnering only a nine share in the advertiser-beloved 18-to-49-year-old demographic, the broadcast ranked the lowest in Nielsen's recorded People Meter history.
Chrysler did it again sweeping to victory as the most attention-worthy advertiser in the Super Bowl on Sunday with a two-minute, anthem-style spot that paid homage to rock-ribbed American values.
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The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
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First-time advertiser Axe shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead.
According to the early numbers, the series averaged 20.1 million viewers, with a 4.6 rating in the advertiser-beloved 18 to 49 demographic.
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After a particularly poor showing during premiere week, the show plummeted another 31% Thursday, to 3.9 million viewers and a 1.1 rating among the advertiser-beloved adults 18 to 49.
Even the network's new entertainment chief, Jeff Gaspin, told The New York Times on Sunday that he'd be happy if Leno averages a 1.5 rating in the advertiser-beloved 18-to-49-year-old demographic, which would spell instant death for any other broadcast network show.
First-time advertiser Paramount Farms is touting its Wonderful Pistachios brand of nuts in a 30-second ad with Korean pop sensation Psy.
But while an up-close look at a star might impress an advertiser in May, there's no guarantee viewers will care in September.
Thanks to a heavily-hyped Rally to Restore Sanity and a sit-down with President Barack Obama, The Daily Show made ratings history by luring more viewers in the advertiser-beloved 18-to-49 demo than any of its late night competition for the month of October.
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The arrangement represents an acknowledgment by the agency that the potential upside of creating a smash-hit app goes well beyond generating buzz for an advertiser.
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Still better, Fox is expected to round out the current season no. 1 among the advertiser-beloved younger viewers, a title it has garnered for its sixth consecutive season.
The DSP makes the decision to buy for an advertiser based on a number of parameters- price, data, context, placement- all faster than you can blink your eyes.
"Pull-ad" clauses are provisions in a contract between an advertiser and a publication that give the advertiser wiggle room to remove its ads from an issue at the last minute or move them elsewhere in the publication so they don't run alongside news of major catastrophes, or even against pages containing stories about itself.
Secondly, Samsung has forged a strong alliance with YouTube which has made great strides in advertiser-supported video content.
CW, a joint venture between CBS and Time Warner, got a jump on this last year, when it rolled out advertiser-sponsored clips, or content wraps, that ran as three short program segments during commercials breaks.
Less than a month after photo social network Instagram caught huge flak over advertiser-friendly changes to its privacy policy (and claimed it was misunderstood), another social network, the location check-in service Foursquare, has announced revenue-friendly changes to its privacy policy.
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According to early Nielsen estimates, his opener was up about 25% from his average viewership during the first quarter last year and, among advertiser-beloved adults aged18 to 49, averaged a 1.6 rating.
In a move to redirect what seemed a sinking ship a year ago, CW Entertainment Chief Dawn Ostroff honed in on the advertiser-beloved but notoriously fickle young female demographic.
Her big message in the Facebook IPO S-1 document is that the Web is still proportionately still a minuscule amount of advertiser spend per time spent on it compared to TV.
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CBS' ( CBS - news - people )The Late Show with David Letterman by about 65% in total viewers. (By comparison, Leno had a 20% lead over Letterman's show last year.) Among advertiser-beloved 18- to 49-year-olds, O'Brien and Letterman have fared about the same--not bad, until you consider Leno had a 15% lead in the key demographic.
For the first three months of the season O'Brien's Tonight Show trailed CBS' The Late Show with David Letterman by about 65% in total viewers. (By comparison, Leno had a 20% lead over Letterman's show last year.) Among advertiser-beloved 18- to 49-year-olds, O'Brien and Letterman have fared about the same--not bad, until you consider Leno had a 15% lead in the key demographic.
All an advertiser needs to do is mock-up their own version, a quick, cost-effective way to get some exposure.
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Thus far this season, O'Brien's Tonight Show has trailed The Late Show with David Letterman by an average of 1.7 million total viewers, or 65%. (For comparison's sake, Leno had a 20% lead over Letterman's show last year.) Among the advertiser-beloved demographic of 18- to 49-year-olds, O'Brien and Letterman have fared about the same--not bad, until you consider that Leno had a 15% lead in that key area.
In fact, the Tiffany network rounded out another television season no. 1 in total viewers, a title it has held for seven of the last eight seasons. (For the advertiser-beloved 18-to-49-year-old demo, it ranks second behind Fox.) What its offerings lack in pop-cultural prominence they make up for in viewer loyalty.
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