病毒式营销"这个词儿一直流传了下来。
请问病毒式营销老大在么!
明智的病毒式营销会利用人的共同动机和行为。
Clever viral marketing plans take advantage of common human motivations.
最有创造力的病毒式营销会利用别人的资源达到目的。
The most creative viral marketing plans use others' resources to get the word out.
病毒式营销策略的要素。
我不得不承认,“病毒式营销”这个词儿有点儿攻击性。
但是在网络上,不论好坏,他一致被称为“病毒式营销。”
But on the Internet, for better or worse, it's called "viral marketing."
首先,我应该向大家解释一下口头营销和病毒式营销的区别。
First, I think it is important to distinguish between word of mouth marketing and viral distribution.
我只是在几个月前写了一篇有关病毒式营销的文章,仅此而已。
I wrote an article about viral marketing a few months ago, but that's all.
大多数病毒式营销项目都赠送有价值的产品或服务来引起注意。
Most viral marketing programs give away valuable products or services to attract attention.
病毒式营销。
我在这里要重新定义什么是基于病毒式营销的网络服务。
I'd like to propose a new definition for what qualifies as a viral Internet service.
“我在网上找遍了病毒式营销,”他说,“出现的都是你的名字。”
"I've searched all over the Internet about viral marketing," he said, "and your name keeps showing up."
然而,通过以下论述我将告诉你这本书如何成为病毒式营销的典范?
Here's how the book itself is an example of viral marketing.
金威:哦,不,不,我认为病毒式营销是一种具体的技术。
JW: Well, no, not really, I would think that viral marketing is a specific technique.
或多或少,所有的病毒式营销策略大体上都使用了以上列举的六条原则。
To one degree or another, all successful viral marketing strategies use most of the six principles outlined above.
病毒式营销是其中一个最有效的方法来拓展您的业务和网站。
Viral marketing is one of the most effective ways to grow your business and web site.
或许最有效的交互式广告实施方式之一是所谓的病毒式营销。
Perhaps one of the most effective implementations of interactive advertising is so-called Viral marketing.
很多青少年都喜欢并支持病毒式营销,因为这种方式常常有幽默有趣的内容。
Most teenagers enjoy and support viral marketing, as often it creates humorous and interesting content.
病毒式营销在网上大行其道的原因就在于即时通讯越来越容易,成本越来越低。
Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive.
然而,“最喜欢和支持青少年的病毒式营销,因为它常常创造幽默和有趣的内容。”
However, "most teenagers enjoy and support viral marketing, as often it creates humorous and interesting content".
病毒式营销经典的案例要算首批免费电子邮件提供商之一hotmail.com。
The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple
你知道经典的“口传营销”跟我们现在所谓的“病毒式营销”不同之处在哪?
You know what the difference between the classic word-of-mouth marketing and what we call viral marketing is?
一个病毒式营销策略不一定非得包括所有这些要素,但是包括得越多,结果可能会越好。
A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy.
这也可以说是病毒式营销的升华,这对于用户认可产品的品牌起到很强的作用。
This also can be said to be the sublimation of viral marketing, Recognition Products for users of the brand a strong role to play.
在过去10年的营销趋势中,我对另类的病毒式营销的兴起推崇备至,尤其是用在电影之上。
One of my favorite marketing trends of the past decade has been the rise of viral alternate reality campaigns, especially at the movies.
如果你想把最前沿的流行给播散出去,那么“病毒式营销”肯定是您你要的那绝妙之招了。
If you want to get the latest fad out to the younger bunch, viral marketing is certainly your way to go.
华纳兄弟为《盗梦空间》做了大量的病毒式营销,包括与提供定位服务的SCVNGR合作宣传影片。
For Inception, Warner Bros. did a lot of viral marketing - including working with the location-based service SCVNGR to promote the film.
在最近的ComingSoon页面设计开发中,在预注册过程当中包含病毒式营销机制非常流行。
A more interesting recent development in design of “coming sooon” pages is to include viral mechanisms in the pre-registration process itself.
好比是一颗扔到河里的小石子泛起的微波一样,精心策划的病毒式营销策略以极快的速度向外传播开去。
Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.
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