13年前,英国两家酒业巨头,健力士和大都会,通过巨型合并,成立了帝亚吉欧集团,自那之后,该集团再没参与过大的并购。
EVER since Diageo was created 13 years ago through the mega-merger of two British drinks giants, Guinness and Grand Metropolitan, it has steered clear of big takeovers.
帝亚吉欧酒业公司旗下品牌包括皇冠伏特加、尊尼获加苏格兰威士忌和健力士黑啤酒。
Diageo's brands include Smirnoff vodka, Johnnie Walker scotch whisky, and Guinness stout.
甚至连最欠发达的市场都弥漫着这种乐观的心态,拥有健力士黑啤(Guinness stout)品牌的英国酒业集团帝亚吉欧(Diageo)正在利用这一情绪。
Diageo, the drinks group that owns the Guinness stout brand, is tapping into this sense of optimism in even the most underdeveloped markets.
甚至连最欠发达的市场都弥漫着这种乐观的心态,拥有健力士黑啤(Guinness stout)品牌的英国酒业集团帝亚吉欧(Diageo)正在利用这一情绪。
Diageo, the drinks group that owns the Guinness stout brand, is tapping into this sense of optimism in even the most underdeveloped markets.
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