本文拟在区域经济学和市场营销学的理论基础上，结合徐州工程机械集团的实际情况，对区域市场和区域市场营销活动进行研究。
This article interprets the regional markets and marketing activities on the basis of regional economics and the theory of marketing in the case of Xuzhou Construction Machinery Group(XCMG).
本文共分四章，第1章从经济学、营销学和保险行业内部要求三个方面入手，研究了在保险行业实施客户保持策略的理论基础。
In chapter 1, the article expatiates the theory basic of the argumentation from three angles, which are economics, marketing and insurance.
与广告发生关系的学科有多种，诸如营销学、心理学、传播学等，其中心理学是具有基础地位的学科。
Relations and advertising in a variety of disciplines, such as marketing, psychology, communications, psychology which is a basic position of subjects.
企业营销及市场竞争不仅需要市场营销学作为理论基础，而且需要服务管理学作为行动指导。
The business management and market competition not only need Marketing as the theoretical basis, but also Service management as action guide.
本文运用大众传播学、市场营销学、品牌学的有关理论，去分析讨论品牌终端传播的理论基础与传播策略。
Relevant theories that this text USES mass communication, marketing studying, brand to study, analyze and discuss brand terminal theoretical foundation and spread tactics that spreads.
通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；
This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.
市场营销学是一门建立在经济科学、行为科学、管理科学和现代科学技术基础之上的应用科学。
Marketing is an application science based on the economic science, behavioral science, management science and modern technology.
市场营销学是一门建立在经济科学、行为科学和现代管理理论基础上的应用科学。
Marketing is an applied course based on economics, behavioral science and modern theory applied to management.
市场营销学是一门建立在经济科学、行为科学和现代管理理论基础上的应用科学。
Marketing is an applied course based on economics, behavioral science and modern theory applied to management.
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