可以肯定的是，品牌的资产价值评估需要用一系列指标体系进行综合评价，是一项相当复杂的技术。
It is certain that the brand assets value evaluation needs a series of standards system to evaluate comprehensively, which is a complex technology.
第三章为饭店品牌竞争力综合评价指标体系的构建。
Part III is divided into the construction of comprehensive evaluation index system of hotel brand competitiveness.
第三章为饭店品牌竞争力综合评价指标体系的构建。
Part III is divided into the construction of comprehensive evaluation index system of hotel brand competitiveness.
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