为此,构建了服务质量测量模型、品牌资产测量模型以及22个研究假设,并通过实证数据予以检验。
Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.
因此,本文通过对品牌信息传播过程的研究,旨在寻找其规律性,寻求建立品牌信息传播模型的可能性与途径。
So this research analyses the process of brand information communication, in order to find the rules, and explore the probability and way of establishing a model of brand information communication.
为验证修正模型中百货商场品牌形象各变量维度对客户忠诚的关联性影响,笔者提出一系列研究假设。
To validate the rationality that each dimension of department store brand image influences customer loyalty, the author puts forward series of researching hypothesis.
基于此,本研究提出了一个品牌关系指数模型(BRI模型),具体分解为指标体系、指标权重和合成方法等三部分研究。
In this research, the author deduces the Brand Relationships Index model (BRI model), which consists of three studies: indicator system, indicator weight and indicator compounding.
以福州消费者问卷调查数据为基础,利用结构方程模型对福建乌龙茶的品牌忠诚影响因素进行计量分析研究。
Based on consumer survey data in Fuzhou, it USES structural equation model to analysis factors affecting brand loyalty of Fujian oolong tea.
本文采用文献研究、模型构建、个案分析等研究方法,尝试构建有本土特色的品牌个性维度模型。
The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
通过对典型案例的探索研究,针对国内自主品牌汽车企业的新产品开发现状,本文提出了汽车新产品精益开发模型。
On the base of this typical case study and the present state of new product development in the automobile companies, this thesis gives a Lean Development Model of new automobile products.
为此构建了品牌契合各维度下的测量模型及品牌契合作用于顾客关系价值的理论模型,理论模型包括六个研究假设。
The article established measurement model of the brand fit and theoretical model that brand fit acted on customer relationship value, which included six assumptions.
为此构建了品牌契合各维度下的测量模型及品牌契合作用于顾客关系价值的理论模型,理论模型包括六个研究假设。
The article established measurement model of the brand fit and theoretical model that brand fit acted on customer relationship value, which included six assumptions.
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